Publications Vape Tricks in Indonesia Our new study offers a first-of-its-kind look at the social media marketing tactics of the e-cigarette industry in Indonesia. It uncovers how brands use social media, and particularly Instagram, to directly market products to young people with content meant to appeal to them and draw them to online stores. E-cigarette marketing exposure is associated with an increased likelihood of use among youth.
Publications Analysis of the impact of coronavirus disease 19 on hospitalization rates for chronic non-communicable diseases in Brazil This study analyzed the impact of the COVID-19 pandemic on hospital admissions for non-communicable diseases (NCDs) in Brazil according to the type of NCD, sex, age group and region of Brazil.
Publications Integrated Use of Low-Cost Sensors to Strengthen Air Quality Management in Indian Cities A new approach in air quality management that combines conventional solutions with innovations in monitoring, assessment, data use, and organization can accelerate clean air action, especially in cities with presently limited technical capacity.
Technical Guides Guidelines for Media Planning A tool to cost-effectively disseminate public health campaign materials.
Campaigns China – Tobacco Control – Giving Cigarettes Is Giving Harm (Social Media) In February 2022, Vital Strategies and China CDC, with the endorsement of the National Health Commission, launched a new national anti-cigarette gift giving campaign to increase knowledge of the harms of smoking and exposure to secondhand smoke and to actively discourage the practice of giving cigarettes as gifts to family and friends for Chinese New Year.
Campaigns China – Tobacco Control – Giving Cigarettes Is Giving Harm (Broadcast) In February 2022, Vital Strategies and China CDC, with the endorsement of the National Health Commission, launched a new national anti-cigarette gift giving campaign to increase knowledge of the harms of smoking and exposure to secondhand smoke and to actively discourage the practice of giving cigarettes as gifts to family and friends for Chinese New Year.
Campaigns China – Tobacco Control – Smokefree Winter Olympics For the 2022 Winter Olympics, Vital Strategies worked with the National Health Commission and the Beijing CDC to develop a media campaign advocating for smoke-free spaces and smoke-free policies.
Technical Guides Using A/B Testing for Campaigns on Digital Media A tool to refine and improve creative materials on digital media platforms.
Campaigns China, Hangzhou – Tobacco Control – Clinical Restaurant This PSA ran in Hangzhou in early 2022 to increase awareness of the city's newly enacted smoke-free law and promote compliance with the law.
Campaigns China, Hangzhou – Tobacco Control – Clinical Bus Station This PSA ran in Hangzhou in early 2022 to increase awareness of the city's newly enacted smoke-free law and promote compliance with the law.