A useful tool to refine and improve creative materials on digital media platforms.
A/B testing, also known as split testing, is the process of comparing two or more versions of a creative material to figure out which performs better with the intended target audience.
Recent Abstracts
Cost-Benefit Analysis for Air Pollution Control Strategies in Jakarta
Key Messages on Alcohol Harms and Policy Solutions
Flooding and Early Childhood Development
RESET Alcohol – Public Attitudes Towards Alcohol Policy in Mexico
Estimating the annual production data of bidi sticks in India using the “back-of-the-envelop”…
Beyond air pollution: a national assessment of cooking-related burns in Ghana
The Olympic game’s up: it’s time for the IOC to stop promoting sugary…
Accelerating the Health Benefits of Scaling Clean Household Energy in India
Childhood Blood Lead Surveillance in Bihar
Future of tobacco marketing: the metaverse, NFTs and the next generation of the…