A useful tool to refine and improve creative materials on digital media platforms.
A/B testing, also known as split testing, is the process of comparing two or more versions of a creative material to figure out which performs better with the intended target audience.
Recent Abstracts
Tobacco Control Case Study – Philippines
Psychosocial determinants of adherence to public health and social measures (PHSMs) in 18…
Capabilities Statement
Measuring misclassification of Covid-19 as garbage codes: Results of investigating 1,365 deaths and…
A Comprehensive Approach to Improving Emergency Obstetric and Newborn Care in Kigoma, Tanzania
Improving Maternal and Reproductive Health in Kigoma, Tanzania: A 13-Year Initiative
Covitel – Inquérito Telefônico de Fatores de Risco para Doenças Crônicas não Transmissíveis…
Promoting Healthy Environments for Children By Using Indicators
Validation of physician certified verbal autopsy using conventional autopsy: a large study of…
Inspirer une mobilité urbaine qui sauve des vies en améliorant la qualité de…