A useful tool to refine and improve creative materials on digital media platforms.
A/B testing, also known as split testing, is the process of comparing two or more versions of a creative material to figure out which performs better with the intended target audience.
Recent Abstracts
Policy Brief: Reducing Childhood Lead Poisoning in Indonesia
A content analysis of e-cigarette marketing on social media: Findings from the Tobacco…
Evaluation of two short standardized regimens for the treatment of rifampicin-resistant tuberculosis (STREAM…
Vital Strategies – RESET Alcohol Program
“Love with Less Salt”: evaluation of a sodium reduction mass media campaign in…
Vital Strategies – Cancer Registries Program
Report on Legal Framework Assessment on Civil Registration, Vital Statistics and Identification Management…
Integrated Use of Low-Cost Sensors to Strengthen Air Quality Management
Prioritizing Children: Environmental Health Indicators for China
Racial Disparities in United States Overdose Rates