A useful tool to refine and improve creative materials on digital media platforms.
A/B testing, also known as split testing, is the process of comparing two or more versions of a creative material to figure out which performs better with the intended target audience.
Recent Abstracts
A Call to Action: Air Pollution in Early Childhood
Infectious Disease Detection Capabilities of Southeast Asian Countries: A Landscape Analysis of Surveillance…
Atitudes e percepções sobre a infância e violência contra crianças e adolescentes no…
An Observational Study of the Implementation of the Tobacco-Free Film and Television Policy…
Expanding First Response for Health Emergencies
Funding for Harm Reduction Programs
A Prosecutor’s Guide to Advancing a Public Health Response to Drug Use.
Quick Reference Guide and Checklist for CRVS and ID Systems Improvement Framework
Tobacco Control Case Study: Vietnam – E-Cigarette Message Testing Guides Policymaking
Public Opinion Poll Results on Alcohol Consumption in Sri Lanka