Each year, road traffic crashes kill over 1.35 million people and injure up to 50 million more around the world. Nearly 90% of these deaths occur in low- and middle-income countries, and the vast majority of them are preventable.
Vital Strategies is an implementing partner of the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS), a consortium carrying out proven road safety interventions in 10 cities and five countries around the world. The initiative’s comprehensive, evidence-based approach includes: strengthening legislation; increasing the use of seat-belts and helmets; reducing speeding; reducing drink driving; promoting infrastructure improvements and sustainable urban transportation; and advocating for improved vehicle safety standards. The second five-year phase of the Bloomberg Philanthropies program began in 2015.
Vital Strategies has 70 staff embedded in local governments around the world and has three main roles in the initiative. We use our expertise to strengthen road crash surveillance systems, and then we use outcome data to inform policy and action. We guide the creation of strategic communication and mass media campaigns to change road user behavior. Finally, we serve as the main liaison between the initiative’s multiple global partners, governments, and city agencies to align efforts in infrastructure, enforcement, communication and surveillance.
Every person around the world deserves access to safe streets. By employing a comprehensive approach, we are working with governments and communities to end preventable deaths on the road.