Campaigns

This road safety campaign from Córdoba, Argentina, depicts a car driver who is speeding and crashes into a father and child on a motorcycle. This PSA serves as a reminder that everyone shares the roads and that speeding endangers everyone, particularly motorcyclists who are less protected and more likely to be injured or killed in a crash.

This 2024 campaign from Mexico highlights the dangers that speeding drivers pose for pedestrians.

This evidence-based campaign video links smoking cigarettes and bidis with the risk of heart attack, while providing the benefits of quitting on a different timelines.

This campaign features a new testimonial about the hardships of the family of a cancer victim due to chewing Khaini, a popular smokeless tobacco type in India.

In this Recife, Brazil testimonial, Dr. Leonardo Gomes, Recife's urgent care coordinator, explains how speeding can be the difference between life and death.

In this Recife, Brazil testimonial, a mother shares the real and emotional history of her son, a young motorcyclist who died in a speed-related crash.

In this Salvador, Brazil testimonial launched in May 2024, a motorcyclist that survived a brutal crash warns others about the dangers of exceeding speed limits.

This campaign shows the damaging consequences of speeding both to riders and their loved ones.

In this Campinas, Brazil campaign launched in June 2024, motorcyclists are warned of the dangerous consequences of exceeding speed limits.

This 2024 Ukrainian tobacco control campaign leverages real stories from doctor to amplify the impact of recently introduced graphic health warnings. The campaign also promotes cessation resources, empowering smokers to quit.