Campaigns

This ‘unfold’ video from the Salvador, Brazil, campaigns features the testimony of a mother who lost her son, Daniel, in a speeding-related crash while he…

This campaign from Salvador, Brazil, highlights that fatal motorcycle crashes have become routine news, but do not have to be, ending with a real traffic…

This campaign from Buenos Aires, Argentina, urges motorcyclists to respect speed limits by reminding them that everyone has someone waiting at home.

This campaign from Ghana features an enforcement officer and presents two scenarios: one in which a motorcyclist speeds and crashes, and another in which he drives within the speed limit and arrives home safely to his family.

The 2025 Malaysia speeding campaign, “Slow Down. Protect Our Children!” highlights the impact of driving 30 km/h in school zones through a driving simulation.

This Guayaquil, Ecuador, campaign shares the story of Mariana Loor and Bosco Mora, who lost their two teenage sons and Bosco's father to a speeding driver on Father's Day. It is strategically timed for the holidays, when speeding and crashes usually increase.

This enforcement campaign in Mombasa, Kenya, demonstrates how slowing down can prevent tragedies and reminds drivers that speeding has consequences.

In Ho Chi Minh City, Vietnam, this speeding PSA reminds drivers that the simple decision to slow down can save lives. The PSA also aired in Hanoi and Da Nang.

This campaign from the city of Campinas, Brazil, features a testimonial of a quadriplegic man involved in a car crash because his friend, who had been drinking, got behind the wheel.

This campaign from the city of Campinas, Brazil, features a check from a bar of a person who was drunk and drove, and how expensive the consequences can be.