The campaign, which is running on national TV stations, prominently features the story of Richard Maradona, a 35 year-old former smoker who gained a second chance at life after two life-saving surgeries to treat his collapsed lung.
Two more cities announced their Partnership for Healthy Cities initiatives, with Melbourne encouraging commuter biking and Quito providing healthier food in schools.
Powered two- and three-wheeled vehicles, including e-bikes, account for more than 286,000 deaths each year globally – about 23 percent of all road traffic fatalities.
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