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At Vital Strategies, we’re reimagining public health, working for a world where everyone, everywhere is protected by equitable and effective public health systems.

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We collaborate with governments, change makers, and leading researchers to move policy and people toward sustainable progress in global health.

India Regulates Tobacco Content on Streaming Services

India is the first country in the world to regulate tobacco content in online video streaming platforms such as Netflix. The new regulations will help prevent tobacco industry messaging and imagery from reaching the ever-expanding audiences that consume media online, especially youth. 

Tobacco Control

Tobacco could kill a billion people this century. Vital Strategies Tobacco Control Program has worked in 41 countries to deliver evidence-based campaigns and build local capacity to raise awareness about the dangers of tobacco and e-cigarettes. Our campaigns support policy goals such as smoke-free workplaces and tobacco tax increases. Recently, we also focused on encouraging quitting during COVID-19 because smoking increases the risk of a deadly infection.