For the 2022 Winter Olympics, Vital Strategies worked with the National Health Commission and the Beijing CDC to develop a media campaign advocating for smoke-free spaces and smoke-free policies.
The public service announcement is running on LED screens and mobile TVs across Beijing during the Olympics, as well as being distributed to other cities that are encouraged to utilize additional local resources such as social and mass media.
The PSA features Zhang Hong, who won the first-ever Chinese gold medal in speed skating during the 2014 Sochi Winter Olympics and is regarded as a national hero.
Recent Videos

Turkey – Anti-tobacco campaign – Their Gain, Our Loss

Ukraine – Tobacco Control – We Are Not Smoke Friendly Here

Colombia – Road Safety – We All Share the Road

Brazil – Road Safety – The Higher the Speed, the Higher the Risk

The Tobacco Atlas: Mapping a Path Forward

China – Tobacco Control – Giving Cigarettes Is Giving Harm (Social Media)

China – Tobacco Control – Giving Cigarettes Is Giving Harm (Broadcast)

China, Hangzhou – Tobacco Control – Clinical Restaurant

China, Hangzhou – Tobacco Control – Clinical Bus Station

Ghana, Kumasi – Road Safety – James Musah’s Story