For the 2022 Winter Olympics, Vital Strategies worked with the National Health Commission and the Beijing CDC to develop a media campaign advocating for smoke-free spaces and smoke-free policies.
The public service announcement is running on LED screens and mobile TVs across Beijing during the Olympics, as well as being distributed to other cities that are encouraged to utilize additional local resources such as social and mass media.
The PSA features Zhang Hong, who won the first-ever Chinese gold medal in speed skating during the 2014 Sochi Winter Olympics and is regarded as a national hero.
Recent Videos
Ghana – Road Safety – Stop Speeding
Karnataka, India – Road Safety – Helmet: Consequences
Indonesia – Tobacco Control – Story of Agus Dadam
Reflecting on 2023
Ethiopia – Road Safety – Esmlealem’s Story
Argentina – Road Safety – Slow down. Someone is always waiting for you.
The Next Frontier in Tobacco Marketing: The Metaverse, NFTs, Advergames and More
India – Road Safety – The High Cost of Speeding: Story of Purushottama, Geethamma & Family
India – Road Safety – Speeding Can Cost a Family its Future: Story of Narkars
Mexico – Road Safety – Don’t risk it