Case Studies

A comprehensive communication initiative shows the power of effective engagement and advocacy to drive policy and highlights the importance of message testing to guide communication strategy development.

A comprehensive communication initiative, designed with local partners and in close coordination with the National Tobacco Control Office, shows the power of effective advocacy and highlights the importance of collaboration and persistence.

In November 2021 the Philippine government became the second in the world to require graphic health warnings not just on traditional cigarettes, but also on electronic products, including e-cigarettes and heated tobacco products.

Strategically timed campaigns help motivate the Mexican government to ban smoking in public places and tobacco marketing.

Ukraine’s comprehensive new tobacco law regulates e-cigarettes to avoid hooking a new generation.

Vital Strategies helps to fight for smoke-free policies where they are needed most.

This case study describes the development and implementation of the Colombia Rural Vital (CRV) strategy developed as part of the Bloomberg Philanthropies Data for Health Initiative. One of the Initiative’s aims is to address the systematic underreporting of vital events (births and deaths) in rural areas and ethnic communities.

Vital Strategies aligns with the evidence-based technical policy package from the World Health Organization (WHO), called MPOWER which calls for a total ban on all tobacco advertising, promotion and sponsorship.

Vital Strategies supported the first national smoke-free campaign, “Invisible Killer,” developed in cooperation with the National Public Health Center and the civil society advocacy organization, Life, in the Ukraine.