E-cigarettes are on the rise in Indonesia, which is projected to soon be Southeast Asia’s largest market. Indonesia has effectively no regulations on e-cigarettes and one of the world’s largest populations of social media users. In this context, e-cigarettes companies are using social media platforms to hook their ideal consumer—young people—where they spend much of their time.
Our new study offers a first-of-its-kind look at the social media marketing tactics of the e-cigarette industry in Indonesia. It uncovers how brands use social media, and particularly Instagram, to directly market products to young people with content meant to appeal to them and draw them to online stores. E-cigarette marketing exposure is associated with an increased likelihood of use among youth.
The report summarizes data from the Tobacco Enforcement and Reporting Movement (TERM,) and explores how and through which social media platforms e-cigarettes are marketed.
See the TERM website for more
Recent Abstracts
Effects of Heat on Early Childhood Development
Blood Lead Surveillance of Children and Pregnant Women in Tamil Nadu, India
Sportswashing through Media: Coca-Cola’s Olympic Play – A Research Report
What’s in Our Food?
Mais Dados Mais Saúde
More Data, Better Health – Primary Health Care
Mais Dados Mais Saúde: Experiência De Discriminação Cotidiana Pela População Brasileira
More Data, Better Health – Experience of everyday Discrimination by the Brazilian population
Monitoramento de Estratégias pelo Fim da Violência contra Crianças e Adolescentes
Harm Reduction: The Neglected Pillar of US Drug Policy