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Vital Talks

A speaker series that examines the greatest public health challenges of our time.

How Mexico Stood Up to Big Soda and What Latin America Is Doing in the Fight Against Obesity.

Alejandro Calvillo Unna, founder and director of Mexico’s El Poder del Consumidor (The Power of the Consumer) discusses how Mexico defied the powerful beverage industry and succeeded in passing a soda tax that has successfully reduced consumption. Moderated by Paula Johns, co-founder and director of ACT Health Promotion, Brazil, and a leading public health activist. Brazil is also deeply engaged in efforts to promote healthier food and to reduce obesity.