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Colombia – Road Safety – It Didn’t Have to Happen. Slow Down. (Olmedo’s Story)

In this Colombian campaign launched by the National Road Safety Agency and the Secretary of Mobility from Bogota and Cali, aimed at curbing speeding, family members of motorcyclists share their powerful stories of losing loved ones due to speeding and call on motorcyclists to slow down.

The PSA “It didn’t have to happen” ran alongside Elicenia’s Story, Eucari’s Story, Fernanda’s Story, Olivia’s Story, and Tatiana’s Story. The song “It didn’t have to happen” was written and produced for this campaign.