Colombia

In this campaign from Bogotá, Colombia, a traffic officer reminds drivers that speeding is the leading cause of road deaths and serious injuries. The message highlights the health consequences and the legal penalties of breaking the law, as well as how enforcement serves as a tool to protect lives.

This campaign from Cali, Colombia, uses emotional stories to remind drivers that motorcyclists aren't just riders—they are children, siblings, and friends. It shows how speeding can ruin lives, not just for motorcyclists but also for the families they leave behind.

This Colombia National Road Safety Agency campaign highlights the role of enforcement in reducing speeding and preventing crashes.

The "Slow Down for Christmas" Cali campaign emphasizes the importance of enforcement to reduce speeding and prevent traffic crashes during the holiday season. Featuring imagery and messages from a concerned mother and a dedicated traffic officer, the campaign promotes adherence to speed limits to prioritize the safety of everyone on the road.

This enforcement campaign from Bogotá, Colombia, features trauma doctor Juan Manuel Martinez, who explains the dangers of speeding and emphasizes the importance of enforcement in saving lives on the roads.