In January 2024, Karnataka Transport Minister Ramalinga Reddy launched a new mass media campaign titled ‘Consequences’ at the inauguration ceremony of ‘National Road Safety Month.
The campaign is focused on warning people of the dangers of not wearing helmets and urging two-wheeler riders as well as passengers to always wear helmets and strap them properly.
‘Consequences’ features two brothers riding a motorcycle, illustrating the stark contrast between riding without a helmet and wearing one. This campaign highlights the potential consequences of not wearing a helmet while on a motorcycle.
Indonesia – Tobacco Control – Story of Agus Dadam
Reflecting on 2023
Ethiopia – Road Safety – Esmlealem’s Story
Argentina – Road Safety – Slow down. Someone is always waiting for you.
The Next Frontier in Tobacco Marketing: The Metaverse, NFTs, Advergames and More
India – Road Safety – The High Cost of Speeding: Story of Purushottama, Geethamma & Family
India – Road Safety – Speeding Can Cost a Family its Future: Story of Narkars
Mexico – Road Safety – Don’t risk it
Public Launch of U.N. Special Rapporteur on the Right to Health, Dr. Tlaleng Mofokeng’s, thematic report, “Food, nutrition and the right to health”
Ecuador – Road Safety – Slow down, your family is waiting