India

This evidence-based campaign video links smoking cigarettes and bidis with the risk of heart attack, while providing the benefits of quitting on a different timelines.

This campaign features a new testimonial about the hardships of the family of a cancer victim due to chewing Khaini, a popular smokeless tobacco type in India.

This report presents findings from a cost-effectiveness analysis of various state-level subsidy options to highlight the health benefits of sustained use of liquified petroleum gas in households compared to solid fuels.

‘Consequences’ features two brothers riding a motorcycle, illustrating the stark contrast between riding without a helmet and wearing one. This campaign highlights the potential consequences of not wearing a helmet while on a motorcycle.

The campaign aims to remind drivers to consider the devastating outcomes of speeding and to obey speed limits while driving.

This testimonial-style campaign - ‘Speeding Can Cost a Family its Future: Story of Narkars’, tells the true and heartbreaking story of a father whose 24-year-old son, Sagar, was killed as a result of his speeding.

Our new TERM study analyzes marketing instances on social media in Indonesia, India and Mexico leading up to and during the 2022 FIFA Men's World Cup in Qatar, to explore how the World Cup and football stars were used to promote tobacco.