Publications Protecting Youth From Online E-Cigarette Marketing: Findings From a New Study in India, Indonesia and Mexico Our new TERM study explores how and through which social media platforms e-cigarettes are marketed to consumers in three countries: India, Indonesia and Mexico. This brief has been developed to increase awareness of the key findings of this research.
Publications Hidden in Plain Sight: Surrogate Marketing of Tobacco Products on Social Media in India Digital media, including social media platforms, is becoming increasingly central to companies’ marketing strategies. Our new study uses data from the Tobacco Enforcement and Reporting Movement (TERM) to uncover the “hidden” tobacco marketing on social media in India.
Press Room Vital Strategies India appoints L. M. Singh as Managing Director, India and Global Head, Partnerships and Innovative Finance As Managing Director, Mr. Singh will work to bring together public and private sectors to collaborate and develop novel models of financing mechanisms to support solutions to address key public health challenges.
Vital Stories Unhealthy and Unregulated: How Bidis Are Reaching Consumers Online Bidis outsell cigarettes in India by 8-to-1.
Press Room New Research: Tobacco Industry Using Facebook To Skirt Marketing Regulations, Facilitate Bidi Sales in India A new study from Vital Strategies found that the tobacco industry is using Facebook to facilitate bidi sales, skirting India’s COTPA regulations designed to protect youth and consumers from harmful marketing.
Publications Selling Death on Social Media: How Bidis Are Reaching Consumers Online India’s homegrown bidi industry is notoriously unregulated and is extending its reach into another space often lacking in oversight: social media. This report explores how and through which social media platforms bidis are marketed to consumers.
Press Room Vital Strategies Launches First-of-Its-Kind Digital Crowdsourcing Tool To Monitor Tobacco Marketing in India The new TERM platform exposes ads targeting youth, skirting of advertising, promotions and sponsorship restrictions in India.
Press Room As COVID-19 Underscores Tobacco Threat, the Public Can Counter Tobacco Marketing in India With a New Digital Crowdsourcing Tool As the tobacco industry targets a new generation of users, a new platform—TERM—can help identify tobacco marketing in India.
Expert Q&A Vital Stories New Research Underscores That Childhood Stunting From Air Pollution is a Global Health Threat The relationship between air pollution and child stunting has been largely overlooked but new research offers updated evidence on the link. We spoke to Vivian Pun, epidemiologist in Vital Strategies' Environmental Health division and author on the new paper, to learn more about what the team found.
Publications Tuberculosis and Tobacco Integration: Public Education Resources This white paper and communications toolkit provides insights into tested campaign concepts and messages that encourage behavior change in relation to TB prevention and treatment, and ready to use materials for spreading awareness on the link between TB and tobacco.