Football is the world’s most popular sport, and every four years, billions tune into its largest tournament: the FIFA Men’s World Cup. This global fandom makes the sport and the World Cup an alluring target for tobacco advertising and promotion.
FIFA, the governing body of world football and the World Cup, banned tobacco advertising, promotion and sponsorship at the tournament in the late 1980s. However, in many countries, tobacco marketers continue to use the tournament to promote products at the national and local level. This is a concern because tobacco marketing in sports drives youth experimentation and endears tobacco brands to them. Not much is known about online tobacco marketing activities pegged to the recent 2022 World Cup in Qatar. This report analyzes marketing instances on social media in Indonesia, India and Mexico leading up to and during the tournament to explore how the World Cup and football stars were used to promote tobacco.
See the TERM website for more.
Recent Abstracts
RESET Alcohol – Public opinion, attitudes and support for government action on alcohol…
RESET Alcohol – Public opinion, attitudes and support for government action on alcohol…
Childhood Lead Exposure Prevention: Assessment of Blood Lead Surveillance Capacity in Colombia
Childhood Lead Exposure Prevention: Inventory of Blood Lead Surveillance Capacity Indonesia
The Perception of Air Quality and Community Resilience Towards Air Pollution Issues in…
Effect of women empowerment on treatment-seeking practice for sexually transmitted infections among women…
Stage at diagnosis and survival among adult patients with cancer in Rwanda: A…
Impact of nutrient warning labels on Colombian consumers’ selection and identification of food…
A Systems Map of the Challenges of Climate Communication
Increased Taxes and Regulation of Indian Cigarillos (Bidi) Industry: Effects on Revenue and…