Football is the world’s most popular sport, and every four years, billions tune into its largest tournament: the FIFA Men’s World Cup. This global fandom makes the sport and the World Cup an alluring target for tobacco advertising and promotion.
FIFA, the governing body of world football and the World Cup, banned tobacco advertising, promotion and sponsorship at the tournament in the late 1980s. However, in many countries, tobacco marketers continue to use the tournament to promote products at the national and local level. This is a concern because tobacco marketing in sports drives youth experimentation and endears tobacco brands to them. Not much is known about online tobacco marketing activities pegged to the recent 2022 World Cup in Qatar. This report analyzes marketing instances on social media in Indonesia, India and Mexico leading up to and during the tournament to explore how the World Cup and football stars were used to promote tobacco.
See the TERM website for more.
Recent Abstracts
Analysing India’s Unique Subnational WHO FCTC Article 5.3 Policies and Their Implementation Across 17…
Strengthening the Tobacco Cessation Ecosystem
Activity Report 2025 – Brazil
More Data Better Health – Brazilian People’s Perceptions of Risk Factors for Cancer
Relatório de Atividades 2025 – Brasil
Mais Dados Mais Saúde – Percepções da população brasileira sobre fatores de risco…
What Primary Care Records Reveal About Cancer Signs and Symptoms
O que os prontuários da atenção primária revelam sobre sinais e sintomas de…
CRVS Performance Measurement and Monitoring Resource Kit
Model Kentucky Ordinance Establishing a County Opioid Abatement Advisory Council