Football is the world’s most popular sport, and every four years, billions tune into its largest tournament: the FIFA Men’s World Cup. This global fandom makes the sport and the World Cup an alluring target for tobacco advertising and promotion.
FIFA, the governing body of world football and the World Cup, banned tobacco advertising, promotion and sponsorship at the tournament in the late 1980s. However, in many countries, tobacco marketers continue to use the tournament to promote products at the national and local level. This is a concern because tobacco marketing in sports drives youth experimentation and endears tobacco brands to them. Not much is known about online tobacco marketing activities pegged to the recent 2022 World Cup in Qatar. This report analyzes marketing instances on social media in Indonesia, India and Mexico leading up to and during the tournament to explore how the World Cup and football stars were used to promote tobacco.
See the TERM website for more.
Recent Abstracts
Facilitator’s Guide: Road Safety Journalism Workshops
Effective Communication to Improve Maternal Health in Kigoma, Tanzania
Tobacco Control Case Study: Mexico – Collaborative Media Campaigns
Analysis of Deaths Due to Gender-Based Violence: An Autopsy-based Cross-sectional Study from Mumbai
The Instrumental Role of Strategic Communication to Counter Industry Marketing Responses to Sugary…
Basic Drug Use Epidemiology Guide
A Snapshot of Medication Diversion Among 6 Jails Expanding Access to Agonist Medications…
Impacts of Air Pollution on Health and Cost of Illness in Jakarta, Indonesia
E-NNOVATE- Electronic innovations in cancer registration
Pennsylvania Opioid Settlement Funds