Campaigns India – Tobacco Control – Surgeon (Hindi) Topline ResultsThe campaign evaluation indicated that there was a large increase in awareness about the dangers of tobacco products, specifically in rural areas following the…
Campaigns India – Tobacco Control – Child (English) This PSA tells the story of young daughter who is unhappy because her father smokes at home. When he realizes he is hurting his wife…
Campaigns India – Tobacco Control – Dhuan (English) The PSA is part of a campaign encouraging people not to smoke around others.
Publications India: The Tax Treatment of Bidis Bidis are under-taxed compared to cigarettes, taking into account the health risks of each, and therefore, on health grounds, a strong case can be made for increasing the excise burden on bidis.