China Archives - Page 4 of 7 - Vital Strategies

Press Room

Shanghai Promotes E-Bike Helmet Use with New Campaign

Powered two- and three-wheeled vehicles, including e-bikes, account for more than 286,000 deaths each year globally – about 23 percent of all road traffic fatalities.

Campaigns

Shanghai, China – E-bike Helmets – Consequences

Shanghai unveiled the mass media campaign, “Consequences,” in 2018 to increase e-bike helmet use and to advocate for a national helmet…

Campaigns

Shanghai, China – Seat-belts – Pizza

Shanghai’s campaign to encourage seat-belt use, “Pizza,” launched in 2017 and emphasizes the importance of seat-belt use by all vehicle occupants, especially front and…

Press Room

Vital Strategies Supports Shanghai Road Safety Efforts

Shanghai’s campaign will run through November and focus on seat belts as a life-saving mechanism that can dramatically reduce the likelihood of death and injury in a crash. The public service announcement (PSA) for the campaign conveys the message, “seat belts save lives for drivers and passengers, always wear a seat belt.”

Campaigns

China – Tobacco Control – Second Hand Smoke

Secondhand smoke aimed to discourage people from smoking around colleagues and loved ones in offices, elevators, schools, cars, restaurants and other public places, due to…

Campaigns

China – Tobacco Control – Clinical (Home)

In December 2012, in collaboration with WHO China, Vital Strategies produced three adaptations of the California Clinical ad concept, which tested in China. The adapted ads…

Campaigns

China – Giving Cigarettes is Giving Harm (Body Bag)

A 2009 and 2010 campaign effort which graphically illustrates the dangers of smoking within the context of the cigarette gift giving practice around Spring Festival.

Campaigns

China – Tobacco Control – Sponge

China’s first-ever graphic tobacco control campaign first aired by Beijing Municipal Health Bureau in January 2009. Adapted from an original ad by the Australian Cancer…

Campaigns

China – Tobacco Control – Cigarettes Are Eating Your Baby Alive

Adapted from an original ad by the New York City Department of Health and Mental Hygiene to support a smoke-free campaign by the Beijing Municipal…

Campaigns

China – Bubblewrap

Beijing Municipal Health Bureau’s second graphic campaign effort, aired in December 2009. Adapted from an original ad by the Australian Cancer Institute NSW, this ad…

Explore our work

Features

About Us

Press

Careers

Office of Global Innovation

Resources

China