Shanghai’s campaign to encourage seat-belt use, “Pizza,” launched in 2017 and emphasizes the importance of seat-belt use by all vehicle occupants, especially front and back seat passengers, and was supported by enforcement efforts. The PSA ran on television in public transportation including buses, subways and ferries, on community LED screens and in cinemas. The campaign message “Seat-belts save lives, always wear seat-belts” was displayed on the most prominent advertising site, along the Bund.
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