Shanghai unveiled the mass media campaign, “Consequences,” in 2018 to increase e-bike helmet use and to advocate for a national helmet regulation for e-bikes. The campaign ran on TV, mobile bus TV, signage on the exterior of buses, and LED screens in communities, hospitals and shopping centers. The key message, “Helmets save lives. Always wear a helmet and buckle-up on e-bikes too,” was also displayed on the Citigroup Tower in the Bund area.
Recent Videos
Actionable AI: Building Health Systems for Public Health Impact
Buenos Aires, Argentina – Road Safety – The Best Destination Is Getting Home Safely
Ghana – Road Safety – Reconstruction
Malaysia – Road Safety – Slow Down. Protect Our Children!
Ecuador — Road Safety — May no one be missing at your table this holiday season
Kenya – Road Safety – Slow Down or Face the Consequences
Vietnam – Road Safety – Slow down for your own safety and everyone’s
Brazil – Road Safety – Don’t let a tragedy fall on your conscience – Testimonial
Brazil – Road Safety – Don’t let a tragedy fall on your conscience
Bangladesh – Road Safety – Let’s Slow Down