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Shanghai Promotes E-Bike Helmet Use with New Campaign

Powered two- and three-wheeled vehicles, including e-bikes, account for more than 286,000 deaths each year globally – about 23 percent of all road traffic fatalities.

Campaigns

Shanghai, China – E-bike Helmets – Consequences

Shanghai unveiled the mass media campaign, “Consequences,” in 2018 to increase e-bike helmet use and to advocate for a national helmet regulation…

Campaigns

Shanghai, China – Seat-belts – Pizza

Shanghai’s campaign to encourage seat-belt use, “Pizza,” launched in 2017 and emphasizes the importance of seat-belt use by all vehicle occupants, especially front and back…

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Vital Strategies Supports Shanghai Road Safety Efforts

Shanghai’s campaign will run through November and focus on seat belts as a life-saving mechanism that can dramatically reduce the likelihood of death and injury in a crash. The public service announcement (PSA) for the campaign conveys the message, “seat belts save lives for drivers and passengers, always wear a seat belt.”

Campaigns

China – Tobacco Control – Second Hand Smoke

Secondhand smoke aimed to discourage people from smoking around colleagues and loved ones in offices, elevators, schools, cars, restaurants and other public places, due to…

Campaigns

China – Tobacco Control – Clinical (Home)

In December 2012, in collaboration with WHO China, Vital Strategies produced three adaptations of the California Clinical ad concept, which tested in China. The adapted ads…

Campaigns

China – Giving Cigarettes is Giving Harm (Body Bag)

A 2009 and 2010 campaign effort which graphically illustrates the dangers of smoking within the context of the cigarette gift giving practice around Spring Festival.

Campaigns

China – Tobacco Control – Sponge

China’s first-ever graphic tobacco control campaign first aired by Beijing Municipal Health Bureau in January 2009. Adapted from an original ad by the Australian Cancer…

Campaigns

China – Tobacco Control – Cigarettes Are Eating Your Baby Alive

Adapted from an original ad by the New York City Department of Health and Mental Hygiene to support a smoke-free campaign by the Beijing Municipal…

Campaigns

China – Bubblewrap

Beijing Municipal Health Bureau’s second graphic campaign effort, aired in December 2009. Adapted from an original ad by the Australian Cancer Institute NSW, this ad…

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