Almost 16 million adults in Viet Nam currently smoke tobacco. The Viet Nam Women’s Union developed the “Women Create SmokeFree Homes” national initiative to help protect women and children from exposure to secondhand smoke. Supported by Vital Strategies and Danson Media, a campaign was designed for the initiative, featuring the personal story of a 41-year old, non-smoking women with lung cancer, Nguyen Thi Huong, with a call to action to “protect yourselves and your loved ones.”
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