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Case Studies

Tobacco Control Case Study – Ukraine (E-cigarettes)

The tobacco industry has successfully attracted new customers in more recent years by using social media-based marketing and other advertising tactics to sell new products including electronic nicotine delivery systems (ENDS) and heated tobacco products (HTPs) that appeal to youth.

To address this problem, a new law in the Ukraine regulates ENDS and HTPs and all novel and emerging tobacco products on par with the 2014 European Tobacco Products Directive. Under the law, both smoking and e-cigarette use will be prohibited in enclosed public spaces.