Resources

Adapted from an original ad by the New York City Department of Health and Mental Hygiene to support a smoke-free campaign by the Beijing Municipal…

In December 2012, in collaboration with WHO China, Vital Strategies produced three adaptations of the California Clinical ad concept, which tested in China. The adapted ads…

Secondhand smoke aimed to discourage people from smoking around colleagues and loved ones in offices, elevators, schools, cars, restaurants and other public places, due  to…

The Australian ad Sponge, which has been proven to be effective among smokers in various countries, was adapted into TV and radio ads in Mauritian…

The state of Tabasco, in the south of Mexico became 100% smoke free in 2009. Since then, the state government and Ministry of Health has…

The campaign uses the testimonial of Idrissa, a tailor living in Guinea Bissau, who started smoking cigarettes when he was a young man. After years…

The campaign uses the testimonial of Idrissa, a tailor living in Guinea Bissau, who started smoking cigarettes when he was a young man. After years…

Cigarettes Are Eating You Alive, graphically shows that smoking causes damage to nearly every vital organ and tissue of the body, and a companion spot…

This ad shows the harms of second-hand smoke, explains the benefits of a recent smoke-free law and encourages compliance.