Resources

Giving a voice to three road traffic victims, São Paulo raised road safety in the public conversation with three testimonial videos in 2017: Daniela,…

In response to increased rates of alcohol consumption and related crashes during the Fortaleza vacation period, the city launched the “Shame” campaign, originally developed…

This campaign warned about the association between smoking and TB.

This campaign warned about the risk factor of tobacco use and TB and aired in India.

Giving a voice to three road traffic victims, São Paulo raised road safety in the public conversation with three testimonial videos in 2017: Daniela,…

This PSA, known as Sponge, was originally created in Australia, tested rigorously among focus groups in 2008 In LMIC and has aired acorss the world…

In November 2009, Poland’s Ministry of Health launched a two-month mass media campaign to inform millions of smokers about the serious effects of tobacco on…

In November 2009, Poland’s Ministry of Health launched a two-month mass media campaign to inform millions of smokers about the serious effects of tobacco on…

A 2009 and 2010 campaign effort which graphically illustrates the dangers of smoking within the context of the cigarette gift giving practice around Spring Festival.

The campaign uses New York City’s Cigarettes Are Eating Your Baby Alive, adapted for Kenya. The ads aired in Swahili and English. The campaign included…