The Australian ad Sponge, which has been proven to be effective among smokers in various countries, was adapted into TV and radio ads in Mauritian Creole and Bhojpuri. The campaign also included Sponge billboards across the country, mounted in the lead-up to, and during, the TV and radio campaign, which launched during World No Tobacco Day and aired for three weeks in May.
Recent Videos
Brazil – Road Safety – The rush passes, the loss remains. Slow Down! [Video 02]
Brazil – Road Safety – The rush passes, the loss remains. Slow Down! [Video 01]
Actionable AI: Building Health Systems for Public Health Impact
Buenos Aires, Argentina – Road Safety – The Best Destination Is Getting Home Safely
Ghana – Road Safety – Reconstruction
Malaysia – Road Safety – Slow Down. Protect Our Children!
Ecuador — Road Safety — May no one be missing at your table this holiday season
Kenya – Road Safety – Slow Down or Face the Consequences
Vietnam – Road Safety – Slow down for your own safety and everyone’s
Brazil – Road Safety – Don’t let a tragedy fall on your conscience – Testimonial