Campaigns India – Tobacco Control – Artery Bidi (English) The 30 second Public Service Announcement (PSA), launched on all major TV channels on 11th January 2014 for a span of five weeks. The PSA,…
Publications I “like” MPOWER: using Facebook, online ads and new media to mobilise tobacco control communities Hamill S, Tahir T, Murukutla N, Ghamrawy M, Mullin S. I "like" MPOWER: using Facebook, online ads and new media to mobilise tobacco control communities in low-income and middle-income countries. Tob Control 2013;0:1ÛÒ7. doi:10.1136/tobaccocontrol-2012-050946
Publications Linking mass media campaigns to pictorial warning labels on cigarette packages Thrasher, J.F., Murukutla, N., PÌ©rez-HernÌÁndez, R., Alday, J., Arillo-SantillÌÁn, E., Cedillo C, Gutierrez, J.P. Linking mass media campaigns to pictorial warning labels on cigarette packages: An evaluation of impacts among Mexican smokers. Tobacco Control doi:10.1136/tobaccocontrol-2011-050282
Campaigns Sochi – Smokefree Olympics The campaign utilizes role models including an Olympic champion born in Sochi and members of a local sports group in Sochi to drive home the…
Campaigns Senegal – Tobacco Control – Sponge (French) The iconic Sponge ad, first created in Australia in 1978 and still used throughout the world because the simple, graphic ads has been shown to…
Campaigns Senegal – Tobacco Control – Sponge (Wolof) The iconic Sponge ad, first created in Australia in 1978 and still used throughout the world because the simple, graphic ads has been shown to…
Campaigns Russia- Smokefree Locations In the fall of 2011 “Smoke-Free Locations” campaign was launched in the Republic of Chuvashia and Samara to support regional initiatives encouraging people to restrain…
Campaigns Vietnam – SmokeFree Baby Alive (North) Cigarettes Are Eating You Alive, graphically shows that smoking causes damage to nearly every vital organ and tissue of the body, and a companion spot…
Publications Risk and Crisis Communication: Practical Advice for Responding to Mass Fatality Events Mullin, S. Chapter 13 Risk and Crisis Communication: Practical Advice for Responding to Mass Fatality Events. Death in Large Numbers, The Science, Policy and Management of Mass Fatality Events, Gursky, E, Farinelli, M, editors. publisher AMA, 2012.