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“Love with Less Salt”: evaluation of a sodium reduction mass media campaign in China

This study examined the impact of a salt reduction campaign on knowledge, attitudes, intentions, behaviors and barriers to behavior change related to salt consumption in two provinces of China. The study’s findings revealed that salt reduction mass media campaigns can be an effective public health tool to support efforts to reduce salt consumption in China, and they merit sustained investment in them.

Published: October 15, 2022

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