This study assessed the effectiveness of a mass media campaign, “Are We Drinking Ourselves Sick?,” that ran nationally in Jamaica in four phases from 2017 to 2019 to increase knowledge about the harms of sugary drinks, shift attitudes, and build support for policy actions to address sugary drink consumption, including a tax and a ban in schools. The study demonstrated that the campaign contributed to higher levels of support for a tax on sugary drinks and restrictions on the provision of these products in schools. The campaign’s ability to increase support for a tax on sugary drinks, which is an effective but often contentious policy, is especially noteworthy.
Recent Abstracts
Effects of Heat on Early Childhood Development
Sportswashing through Media: Coca-Cola’s Olympic Play – A Research Report
What’s in Our Food?
Mais Dados Mais Saúde
More Data, Better Health – Primary Health Care
Mais Dados Mais Saúde: Experiência De Discriminação Cotidiana Pela População Brasileira
More Data, Better Health – Experience of everyday Discrimination by the Brazilian population
Monitoramento de Estratégias pelo Fim da Violência contra Crianças e Adolescentes
Harm Reduction: The Neglected Pillar of US Drug Policy
The Power of Storytelling: Guidance for the Creation of Testimonials