STOP (Stopping Tobacco Organizations and Products) has published new analyses that show Philip Morris International is addicting new users to its IQOS product because its cigarette business is under threat, not because it solely wants smokers to quit. According to “Addiction at Any Cost: Philip Morris International Uncovered,” PMI also continues marketing its cigarettes to young people and undermining global progress to reduce smoking.
STOP examined publicly available information, market research data and company documentation to develop the most recent comprehensive analysis of what the company says versus its behavior.
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