This campaign from Karnataka features road safety expert Dr G Gururaj, who emphasizes that even a slight difference in speed can determine the chance of a crash, its severity, and whether someone will survive.
Read the mass media campaign report, the evaluation study and fact sheet (based on triangulated behavioral, enforcement, speed, and crash data).
Recent Videos
You control the speed. Speed controls the outcome.
Brazil – Road Safety – The rush passes, the loss remains. Slow Down! [Video 02]
Brazil – Road Safety – The rush passes, the loss remains. Slow Down! [Video 01]
Actionable AI: Building Health Systems for Public Health Impact
Buenos Aires, Argentina – Road Safety – The Best Destination Is Getting Home Safely
Ghana – Road Safety – Reconstruction
Malaysia – Road Safety – Slow Down. Protect Our Children!
Ecuador — Road Safety — May no one be missing at your table this holiday season
Kenya – Road Safety – Slow Down or Face the Consequences
Vietnam – Road Safety – Slow down for your own safety and everyone’s