Obesity is a major and growing public health challenge in South Africa. On April 1, 2018, South Africa became the first African country to introduce a tax on sugary beverages. The 11% tax was intended to reduce consumption of sugary drinks, which contribute to the country’s rising rates of obesity and related noncommunicable diseases (NCDs). Before the tax was passed, Vital Strategies and a coalition of local civil society groups launched an extensive public communication and advocacy campaign, based on evidence that such campaigns can help to build widespread political and public support for a proposed policy.
This case study describes how a variety of factors led to introduction of the tax, described in legislation as the Health Promotion Levy. In particular, how strategic advocacy and communication, informed by local context and local and international evidence and experience, helped to secure political and public support for the tax. Lessons learned from this campaign can inform other countries’ communication and advocacy efforts aimed at policies to address the global obesity epidemic.
Recent Abstracts
Monitoramento de Estratégias pelo Fim da Violência contra Crianças e Adolescentes
The Power of Storytelling: Guidance for the Creation of Testimonials
Lead Poisoning and Early Childhood Development
Prioritizing Evidence Gaps: Air Pollution and Health Impacts of Climate Action
Raising Alcohol Taxes to Reduce Harm: Fact Sheets for Brazil
Risk of mortality by aggression: A retrospective cohort study in women with notification…
How the Alcohol Industry Steers Governments Away From Effective Strategies to Curb Drink…
Analysis of the Efficacy of Alcohol Industry-Sponsored Drink-Driving Campaigns
Messaging Recommendations for Effective Road Safety Campaigns: Lessons From Formative Research for Drink…
Prescribing Psychostimulants for the Treatment of Stimulant Use Disorder: Navigating the Federal Legal…