Case Studies

The People’s Health Foundation Myanmar and Vital Strategies, in close cooperation with the Ministry of Health and Sports, designed, implemented and evaluated a mass media campaign to discourage smokeless tobacco use in Myanmar.

Since 2017, Vital Strategies has conducted an active public relations effort to engage government, journalists and advocacy organizations in Mexico to bring attention to the urgent need for stronger tobacco control policy.

Over the last five years, Vital Strategies and local advocates in Indonesia have collaborated to find innovative ways to counter the tobacco industry’s huge marketing campaigns.

Vital Strategies’ team and Sunita Tomar, from Madhya Pradesh, India, worked on an anti-tobacco campaign to warn others about the deadly harms of smokeless tobacco.

Vital Strategies has been supporting the government of China on national and subnational tobacco control mass media campaigns since 2008, contributing to more than 40 evidence-based campaigns to support passage or implementation of smoke-free policies and other policy efforts.

Vital Strategies in collaboration with partners at the Tobacco Control Alliance (ACT) developed a campaign targeting courts in Brasília, the capital of Brazil, with messages around the harms of flavored tobacco and its attractiveness to youth.

Vital Strategies has been working with Bangladesh’s government to encourage their support for national tobacco control education campaigns.

An estimated quarter of a million Indonesians die annually from smoking-related disease, and the industry recruits 16.4 million new smokers each year, replacing them many times over.