Case Studies

Vital Strategies supported the first national smoke-free campaign, “Invisible Killer,” developed in cooperation with the National Public Health Center and the civil society advocacy organization, Life, in the Ukraine.

The Viet Nam Women’s Union and Vital Strategies developed a national initiative to help protect women and children from exposure to secondhand smoke.

A series of tobacco control campaigns created with the assistance of Vital Strategies has resulted in some of the most effective campaigns in Turkey.

In the Philippines, Vital Strategies launched a SmokeFree Caravan Tour in 2017 with a key message—that Increasing Tobacco taxes will save lives.

Vital Strategies and Pakistan's Ministry of Health executed a vast advocacy campaign across several years to highlight the problem with point-of-sale marketing.

The People’s Health Foundation Myanmar and Vital Strategies, in close cooperation with the Ministry of Health and Sports, designed, implemented and evaluated a mass media campaign to discourage smokeless tobacco use in Myanmar.

Since 2017, Vital Strategies has conducted an active public relations effort to engage government, journalists and advocacy organizations in Mexico to bring attention to the urgent need for stronger tobacco control policy.

Over the last five years, Vital Strategies and local advocates in Indonesia have collaborated to find innovative ways to counter the tobacco industry’s huge marketing campaigns.

Vital Strategies’ team and Sunita Tomar, from Madhya Pradesh, India, worked on an anti-tobacco campaign to warn others about the deadly harms of smokeless tobacco.