Obesity is a major and growing public health challenge in South Africa. On April 1, 2018, South Africa became the first African country to introduce a tax on sugary beverages. The 11% tax was intended to reduce consumption of sugary drinks, which contribute to the country’s rising rates of obesity and related noncommunicable diseases (NCDs). Before the tax was passed, Vital Strategies and a coalition of local civil society groups launched an extensive public communication and advocacy campaign, based on evidence that such campaigns can help to build widespread political and public support for a proposed policy.
This case study describes how a variety of factors led to introduction of the tax, described in legislation as the Health Promotion Levy. In particular, how strategic advocacy and communication, informed by local context and local and international evidence and experience, helped to secure political and public support for the tax. Lessons learned from this campaign can inform other countries’ communication and advocacy efforts aimed at policies to address the global obesity epidemic.
Recent Abstracts
Tobacco Control Case Study – Philippines
Psychosocial determinants of adherence to public health and social measures (PHSMs) in 18…
Capabilities Statement
Measuring misclassification of Covid-19 as garbage codes: Results of investigating 1,365 deaths and…
A Comprehensive Approach to Improving Emergency Obstetric and Newborn Care in Kigoma, Tanzania
Improving Maternal and Reproductive Health in Kigoma, Tanzania: A 13-Year Initiative
Covitel – Inquérito Telefônico de Fatores de Risco para Doenças Crônicas não Transmissíveis…
Promoting Healthy Environments for Children By Using Indicators
Validation of physician certified verbal autopsy using conventional autopsy: a large study of…
Inspirer une mobilité urbaine qui sauve des vies en améliorant la qualité de…