Tobacco Control Case Study: Pakistan

For decades, in most stores and kiosks in Pakistan, it was commonplace to see blaring, colorful advertisements for tobacco products and the products themselves placed right at the eye level of children.

Vital Strategies honed in on the problem of point-of-sale marketing and executed a vast advocacy campaign across several years, in partnership with the Ministry of Health, by displaying 100,000 posters in kiosks in 10 populous cities, educating and reminding store owners and customers that children cannot buy cigarettes and that selling individual cigarettes are illegal.