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Case Studies

Tobacco Control Case Study: China

Seeking to personalize the relevance of tobacco-related harms in a new way in China, Vital undertook an initiative in 2018 with the Tobacco Control Office of China CDC, to seek out a person who was affected by tobacco harms and was willing to tell their story on national television. This search was diligently undertaken through CDC’s network of hospitals and doctors.

The campaign sought to increase public understanding and recognition of the harms of smoking in a new and personal way, and to build support for government efforts toward introduction of smoke-free legislation.