Exposure to tobacco, alcohol and fast-food use in films is associated with initiation of these behaviors. India is the world’s largest film producer, but the extent of such imagery in Bollywood (Hindi cinema) films is unclear. This study investigated and described the extent of tobacco, alcohol and fast-food imagery in Bollywood films from 1994 to 2013, and discussed the trends in use of such imagery after that time period. It concludes by suggesting regulations and policies that could limit exposure of audiences to these images and their negative health impacts.
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