The Instrumental Role of Strategic Communication to Counter Industry Marketing Responses to Sugary Drink Taxes; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019”

An article in the International Journal of Health Policy and Management presented a framework for understanding how sugary drinks companies use marketing strategies to undermine taxes instituted to reduce the consumption of sugary drinks. This commentary on that article reflects on recent experiences of the sugary drinks industry’s marketing responses. It reviews the global evidence on the instrumental role that strategic communication can play in protecting strong taxes from industry responses.

Published February 28, 2023

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