Campaigns São Paulo, Brazil – Testimonials – Daniela Giving a voice to three road traffic victims, São Paulo raised road safety in the public conversation with three testimonial videos in 2017: Daniela, Nilton…
Campaigns Kazakhstan – Tobacco Control – Sponge (Russian) This PSA, known as Sponge, was originally created in Australia, tested rigorously among focus groups in 2008 In LMIC and has aired acorss the world…
Campaigns Poland – Tobacco Control – Cigarettes Are Eating Your Baby Alive In November 2009, Poland’s Ministry of Health launched a two-month mass media campaign to inform millions of smokers about the serious effects of tobacco on…
Campaigns Poland – Tobacco Control – Cigarettes Are Eating Your Baby Alive In November 2009, Poland’s Ministry of Health launched a two-month mass media campaign to inform millions of smokers about the serious effects of tobacco on…
Campaigns China – Giving Cigarettes is Giving Harm (Body Bag) A 2009 and 2010 campaign effort which graphically illustrates the dangers of smoking within the context of the cigarette gift giving practice around Spring Festival.
Campaigns Kenya – Tobacco Control – Cigarettes Are Eating Your Baby Alive – Swahili The campaign uses New York City’s Cigarettes Are Eating Your Baby Alive, adapted for Kenya. The ads aired in Swahili and English. The campaign included…
Campaigns China – Tobacco Control – Sponge China’s first-ever graphic tobacco control campaign first aired by Beijing Municipal Health Bureau in January 2009. Adapted from an original ad by the Australian Cancer…
Campaigns China – Tobacco Control – Cigarettes Are Eating Your Baby Alive Adapted from an original ad by the New York City Department of Health and Mental Hygiene to support a smoke-free campaign by the Beijing Municipal…
Campaigns China – Tobacco Control – Clinical (Home) In December 2012, in collaboration with WHO China, Vital Strategies produced three adaptations of the California Clinical ad concept, which tested in China. The adapted ads…
Campaigns China – Tobacco Control – Second Hand Smoke Secondhand smoke aimed to discourage people from smoking around colleagues and loved ones in offices, elevators, schools, cars, restaurants and other public places, due to…