Resources

Perl, R., Stebenkova, L., Morozova, I., Murukutla, N., Kochetova, V., Kotov, A., Voylokova, T., Baskakova, J. (October 2011). Mass media campaigns within reach: effective efforts with limited resources in Russia's capital city. Tobacco Control 2011;20:439-441 Published Online First: 18 June 2011 doi:10.1136/tc.2010.041269

The campaign launched in July 2011 in partnership with The Ministry of Health and Family Welfare launched an anti-bidi campaign called ‘Heartbreak’. Bidis – hand-rolled…

Murukutla, N., Turk, T., Prasad, C.V.S., Saradhi, R., Kaur, J., Gupta, S., Mullin, S., Ram, F., Gupta, P., Wakefield, M. (2011) Results of a national mass media campaign in India to warn against the dangers of smokeless tobacco consumption. Tobacco Control 2011; tc.2010.039438Published Online First: 20 April 2011 doi:10.1136/tc.2010.039438

The 4-week Smokeless Tobacco (Mukesh) campaign featured the story of 24 year old Mukesh Harane from Maharashtra – who represents the fast growing, young Indian…

The 4-week Smokeless Tobacco (Mukesh) campaign featured the story of 24 year old Mukesh Harane from Maharashtra – who represents the fast growing, young Indian…

Tuberculosis is a global killer, claiming the lives of more than two million people annually and sickening millions more. Tobacco plays an enormous role in that calamity.

Thrasher, J.F., Huang, L., PÌ©rez-HernÌÁndez, R., Niederdeppe, J., Arillo-SantillÌÁn, E., Alday, J. (Feb. 2011) Evaluation of a social marketing campaign to support Mexico City's comprehensive smoke-free law. Am J Public Health;101(2):328-35.

Well over three billion people, half of those who dwell on earth, cook daily with biomass fuels, which include firewood, twigs and grass, crop residue, and animal dung. These energy sources are cheap and readily available in the mostly poor and rural regions where they are widely used. But they are inefficient and highly polluting, and the evidence of their destructive impact on human health is overwhelming.

Raising the specific tax to 3.10 TL per pack and the ad valorem tax to 65% will lead 0.9 million current smokers to quit and prevent 0.7 million young people from initiating smoking, preventing 0.5 illion premature deaths among Turkey‰Ûªs population. Further, it would generate an additional 4.1 illion TL in tax revenue.

Alday J, Murukutla N, Cedillo C, et al. Smoke-free S íÄao Paulo: a campaign evaluation and the case for sustained mass media investment. Salud P íublica de M íex 2010;52 (suppl 2):S216eS25.