Driving under the influence of alcohol, or drink driving, is a major risk factor responsible for 27% of all road injuries. This brief provides evidence that alcohol industry-sponsored drink-driving media campaigns fail to follow best practices for reducing road traffic crashes. Instead, they prioritize industry interests over public safety. It covers why the alcohol industry, whose products undermine health and well-being, should not be in a position to steer governments away from effective interventions.
Read the brief. Also, read the research analysis and messaging recommendations for effective drink-driving campaigns.