In this Colombian campaign launched by the National Road Safety Agency and the Secretary of Mobility from Bogota and Cali, aimed at curbing speeding, family members of motorcyclists share their powerful stories of losing loved ones due to speeding and call on motorcyclists to slow down.
The PSA “It didn’t have to happen” ran alongside Elicenia’s Story, Fernanda’s Story, Olivia’s Story, Olmedo’s Story and Tatiana’s Story. The song “It didn’t have to happen” was written and produced for this campaign.
Recent Videos
Brazil – Road Safety – Slow down. There’s always someone waiting for you
Argentina – Road Safety – Slow down. 10 km/h makes the difference between life and death
Using Data and AI to Prevent Gender-Based Violence
Enfrentando a Violência de Gênero com Dados e Inteligência Artificial
Uganda – Road Safety – Slow Down. It’s 30 for a Reason!
Colombia – Road Safety – Speeding Destroys Families
Ukraine – Tobacco Control – Heated Tobacco Products
Advocacy in Action: A Conversation with Yolonda Richardson
Fix the Price Tag on Health
Mexico – Road Safety – It’s not punishment, it’s prevention. Slow down