Campaigns

In February 2022, Vital Strategies and China CDC, with the endorsement of the National Health Commission, launched a new national anti-cigarette gift giving campaign to increase knowledge of the harms of smoking and exposure to secondhand smoke and to actively discourage the practice of giving cigarettes as gifts to family and friends for Chinese New Year.

In February 2022, Vital Strategies and China CDC, with the endorsement of the National Health Commission, launched a new national anti-cigarette gift giving campaign to increase knowledge of the harms of smoking and exposure to secondhand smoke and to actively discourage the practice of giving cigarettes as gifts to family and friends for Chinese New Year.

For the 2022 Winter Olympics, Vital Strategies worked with the National Health Commission and the Beijing CDC to develop a media campaign advocating for smoke-free spaces and smoke-free policies.

This PSA ran in Hangzhou in early 2022 to increase awareness of the city's newly enacted smoke-free law and promote compliance with the law.

This PSA ran in Hangzhou in early 2022 to increase awareness of the city's newly enacted smoke-free law and promote compliance with the law.

Kumasi reinforced the message in Ghana’s National Road Safety Agency speeding campaign by sharing the story of James Musah who lost his wife in a fatal road crash caused by speeding.

Accra reinforced the message in Ghana’s National Road Safety Agency speeding campaign by sharing the story of Yvonne Tetteh, a mother of four who lost her husband in a fatal road crash caused by speeding.

This 2021 Ghana National Road Safety Authority campaign addresses critical issues in road safety–pedestrian safety and speeding. Dr. Charles Asiedu, a surgeon at Greater Accra Regional Hospital, explains how many crashes could be avoided if drivers travel at lower speeds.

Olmedo and Aleyda Franco, parents who lost their son in a traffic crash, bravely share their moving story as part of Cali’s anti-speeding road safety campaign 2021.

The National Road Safety Agency, Colombia launched this adaptation of the Australian Transport Accident Commission's (TAC) Reconstruction campaign to encourage motorcyclists to respect speed limits.