Campaigns

The 2025 “Slow Down. It’s 30 for a Reason!” public service announcement (PSA) from Uganda features a compelling story by depicting the consequences of speeding in a school zone.

This campaign from Cali, Colombia, uses emotional stories to remind drivers that motorcyclists aren't just riders—they are children, siblings, and friends. It shows how speeding can ruin lives, not just for motorcyclists but also for the families they leave behind.

This media campaign from Ukraine raises awareness about the dangers of heated tobacco products (HTPs) and exposes industry tactics used to attract new users. The campaign is grounded in insights from a national survey on public knowledge, attitude and behaviors toward HTPs.

This enforcement campaign from Jalisco, Mexico, highlights the dangers of speeding and emphasizes the importance of enforcement in saving lives on the roads.

The 2025 “Slow down. Speeding ruins lives” public service announcement (PSA) from Ethiopia focuses on the deadly consequences of speeding. Read the mass media…

This Colombia National Road Safety Agency campaign highlights the role of enforcement in reducing speeding and preventing crashes.

This 2025 Vietnam enforcement-focused PSA conveys the consequences of drink driving, showing a near-crash and emphasizing that even a small amount of alcohol can impair driving ability, leading to hefty fines or license suspension.

This 2024 public service announcement (PSA) from Ghana focuses on the critical issue of speeding by advising drivers to know and follow the posted speed limits.

The "Slow Down for Christmas" Cali campaign emphasizes the importance of enforcement to reduce speeding and prevent traffic crashes during the holiday season. Featuring imagery and messages from a concerned mother and a dedicated traffic officer, the campaign promotes adherence to speed limits to prioritize the safety of everyone on the road.

The São Paulo state campaign, "Do what you have to do without speeding," was launched to generate positive behavior change in motorcyclists by reinforcing the intention to obey the speed limit.