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São Paulo, Brazil – Drink Driving – Never Drink and Drive

São Paulo’s month-long campaign, “Never Drink and Drive,” launched ahead of the busy Easter holiday season in 2019 and aimed to reach drivers in the city through television, radio, social media and billboards. The campaign was supported by a citywide enforcement effort, including the use of breathalyzers to test drivers at checkpoints.

This resource was published by Vital Strategies on Apr. 10, 2019 and filed under Brazil, Campaigns, Road Safety.

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