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Fortaleza, Brazil – Drink Driving – Don’t Risk It

This campaign featured a PSA, launched in 2018, showing the legal consequences of driving under the influence of alcohol, which ran on television, radio and social media and was supported by posters throughout the city. Police increased drink driving enforcement checkpoints during the campaign.  

This resource was published by Vital Strategies on Nov. 14, 2018 and filed under Brazil, Campaigns, Road Safety.

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