Press Room Media campaign on smokeless tobacco generated more than 17 million additional quit attempts and prevented 120,000 premature deaths World’s first study to find strong economic justification for using mass media campaigns to reduce smokeless tobacco use in low-and middle-income countries.
Press Room Reuters’ Report Highlights The Tobacco Industry’s Disdain For Laws That Protect Health Vital Strategies has commended Reuters on an investigative exposé that reveals fresh, concrete evidence from internal tobacco industry documents that Philip Morris and other players in the tobacco industry are intentionally contravening India’s tobacco control laws and encouraging others to break the law, in order to addict a new generation of smokers.
Vital Stories Global Road Safety Partners Meet in Mumbai According to the World Health Organization, roughly 1.3 million road-related deaths occur each year. That statistic, and the belief that each of those 1.3 million lives could be saved, brought together 154 people from 17 different countries from June 7-9 at the Bloomberg Initiative for Global Road Safety (BIGRS) partners conference in Mumbai, India.
Press Room Tax increases and warning campaigns and images are reducing India’s tobacco epidemic Vital Strategies congratulates the Government of India on the findings of its research for the Global Adult Tobacco Survey (GATS) India (2017) study, which indicates that the proportion of adults (aged 15 years and over) using tobacco has decreased by 6 percent in the seven years.
Press Room Powerful “TB Cough” campaign shows that tobacco use is fueling India’s tuberculosis epidemic The Ministry of Health and Family Welfare (MoHFW), Government of India, has launched the world’s first national tobacco control mass media campaign to warn people of the increased risk of tuberculosis (TB) and dying from TB associated with smoking cigarettes or bidis, or being exposed to second-hand smoke.
Campaigns India – Tobacco Control – TB Cough (English) This campaign warned about the association between smoking and TB.
Campaigns India – Tobacco Control – TB Cough (Hindi) This campaign warned about the risk factor of tobacco use and TB and aired in India.
Vital Stories How India’s Film and TV Industry can help fight big tobacco The size and popularity of the film and television industry has the power to influence the behavior and attitudes of millions of people in India and around the world.
Publications Evaluation of Tobacco Free Film and Television Policy in India This paper looks at the effectiveness of India's Film Rule which requires theaters and TV stations to show anti-tobacco messages whenever tobacco use is depicted in films.
Press Room Anti-tobacco messages in movie theaters prove effective: stronger implementation of policy required The Ministry of Health and Family Welfare, Government of India has revealed the findings of a study to evaluate the implementation of the ‘Film Rule’, under the Cigarettes and Other Tobacco Products Act (COTPA).