For nearly a century, Coca-Cola has used its Olympic sponsorship to strengthen its brand image and align sugary drinks with elite athleticism, global celebration and unity—despite the well-established health and environmental harms associated with its products. This form of corporate sportswashing allows Coca-Cola and similar companies to leverage the prestige of sport to enhance their reputations and deflect attention from mounting public health and environmental concerns.
This report, produced by Vital Strategies, analyzes how Coca-Cola’s partnership with the Olympics is portrayed in the media and to what extent public health perspectives are included – or omitted – from the discussion. The findings are based on a systematic content analysis of 85 English-language, online news articles.
Recent Abstracts
RESET Alcohol Initiative Case Study: Media Campaign Resonates with the Public in Mexico
RESET Alcohol Initiative Case Study: A Historic Win for Alcohol Policy in Brazil
Effects of Heat on Early Childhood Development
Blood Lead Surveillance of Children and Pregnant Women in Tamil Nadu, India
What’s in Our Food?
Mais Dados Mais Saúde
More Data, Better Health – Primary Health Care
Mais Dados Mais Saúde: Experiência De Discriminação Cotidiana Pela População Brasileira
More Data, Better Health – Experience of everyday Discrimination by the Brazilian population
Monitoramento de Estratégias pelo Fim da Violência contra Crianças e Adolescentes