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The campaign was tested in focus groups and explains that secondhand smoke in bars and restaurants harms both customers and workers.

The PSA is part of a campaign encouraging people not to smoke around others.

This PSA alerted Turkish people about a new smoke free law and using graphics, specifically explained areas where they would not be able to smoke,…

This PSA alerted Turkish people about a new smoke free law and using graphics, specifically explained areas where they would not be able to smoke,…

The PSA ‘Sigarani da Beni de Yakma!’ explains the health harms of second-hand smoke exposure on children with images of a typical Istanbul restaurant. The…

Vital Strategies supported three ads for the launch of Turkey’s smoke free legislation, implemented May 19, 2008. The ads had four specific goals:…

Vital Strategies supported three ads for the launch of Turkey’s smoke free legislation, implemented May 19, 2008. The ads had four specific goals:…

In September 2008, Instituto Nacional de Salud Publica, a grantee of the Bloomberg Initiative to Reduce Tobacco Use, launched a comprehensive campaign to build support…

If tax represents 70 percent of the retail price, the number of smokers would decline by almost 2 million, and about 1 million tobacco-related deaths would be avoided. At the same time, the government would collect an additional UAH 5.8 billion (US$ 1.2 billion) in excise tax revenue per year.

If Russia chooses to reach the level where tobacco tax represents 70 percent of the retail price, up to 2.7 million tobacco-related deaths among the Russian population can be avoided. Furthermore, the government would collect an additional RUB 153 billion (US$ 6 billion) in excise tax revenue per year