Resources

Hamill S, Tahir T, Murukutla N, Ghamrawy M, Mullin S. I "like" MPOWER: using Facebook, online ads and new media to mobilise tobacco control communities in low-income and middle-income countries. Tob Control 2013;0:1‰ÛÒ7. doi:10.1136/tobaccocontrol-2012-050946

Thrasher, J.F., Murukutla, N., PÌ©rez-HernÌÁndez, R., Alday, J., Arillo-SantillÌÁn, E., Cedillo C, Gutierrez, J.P. Linking mass media campaigns to pictorial warning labels on cigarette packages: An evaluation of impacts among Mexican smokers. Tobacco Control doi:10.1136/tobaccocontrol-2011-050282

The campaign utilizes role models including an Olympic champion born in Sochi and two young aspiring athletes—a hockey player and a gymnast—in Sochi to drive…

The iconic Sponge ad, first created in Australia in 1978 and still used throughout the world because the simple, graphic ads has been shown to…

The iconic Sponge ad, first created in Australia in 1978 and still used throughout the world because the simple, graphic ads has been shown to…

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In the fall of 2011 “Smoke-Free Locations” campaign was launched in the Republic of Chuvashia and Samara to support regional initiatives encouraging people to restrain…

Cigarettes Are Eating You Alive, graphically shows that smoking causes damage to nearly every vital organ and tissue of the body, and a companion spot…

Mullin, S. Chapter 13 Risk and Crisis Communication: Practical Advice for Responding to Mass Fatality Events. Death in Large Numbers, The Science, Policy and Management of Mass Fatality Events, Gursky, E, Farinelli, M, editors. publisher AMA, 2012.

Turk, T., Murukutla, N., Gupta, S., Kaur, J., Mullin, S., Saradhi, R. Addressing social inequalities in smokeless tobacco consumption through the implementation of a social marketing campaign and other synergistic elements in India. Cancer Causes Control. 2012 Mar;23 Suppl 1:81-90.