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The 30 second Public Service Announcement (PSA), launched on all major TV channels on 11th January 2014 for a span of five weeks. The PSA,…

The 30 second Public Service Announcement (PSA), launched on all major TV channels on 11th January 2014 for a span of five weeks. The PSA,…

The 30 second Public Service Announcement (PSA), launched on all major TV channels on 11th January 2014 for a span of five weeks. The PSA,…

The 30 second Public Service Announcement (PSA), launched on all major TV channels on 11th January 2014 for a span of five weeks. The PSA,…

Hamill S, Tahir T, Murukutla N, Ghamrawy M, Mullin S. I "like" MPOWER: using Facebook, online ads and new media to mobilise tobacco control communities in low-income and middle-income countries. Tob Control 2013;0:1‰ÛÒ7. doi:10.1136/tobaccocontrol-2012-050946

Thrasher, J.F., Murukutla, N., PÌ©rez-HernÌÁndez, R., Alday, J., Arillo-SantillÌÁn, E., Cedillo C, Gutierrez, J.P. Linking mass media campaigns to pictorial warning labels on cigarette packages: An evaluation of impacts among Mexican smokers. Tobacco Control doi:10.1136/tobaccocontrol-2011-050282

The campaign utilizes role models including an Olympic champion born in Sochi and two young aspiring athletes—a hockey player and a gymnast—in Sochi to drive…

The iconic Sponge ad, first created in Australia in 1978 and still used throughout the world because the simple, graphic ads has been shown to…

The iconic Sponge ad, first created in Australia in 1978 and still used throughout the world because the simple, graphic ads has been shown to…

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