Smokers’ responses to television advertisements about the serious harms of tobacco use
Wakefield, M., Bayly, M., Durkin, S., Cotter, T., Mullin, S., Warne, C., for the International Anti-Tobacco Advertisement Rating Study Team. Smokers' responses to television advertisements about the serious harms of tobacco use: pre-testing results from 10 low- to middle-income countries. Tob Control 2011;tobaccocontrol-2011-050171Published Online First: 12 October 2011 doi:10.1136/tobaccocontrol-2011-050171